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Learn & Live/Express & Star 'P plate campaign

During the period August 1991 to August 1992, the Wolverhampton-based Express & Star evening newspaper supported Learn and Live's Campaign for a Probationary Period by offering 'P' plates to readers free of charge initially and later at the cost of £1.00 per pair.

A total of 3,600 plates were distributed. Towards the end of the initial year, a questionnaire was sent to 190 of the applicants, targeting mainly the under 20s.

58 responses were received, the majority of which were favourable.

A breakdown of the return is attached, together with some of the comments.

The 'P' plates continue to be in demand to this day.

AUGUST 1995

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